while Ahrefs only. , “who invented the mouse. 因此，让我们讨论你需要了解的五件事，以便更好地利用此指标。. Ahrefs allows you to go incredibly deep in your competitive research. 1. Ahrefs Keyword Generator. If you start by targeting ‘boutique hotels France’ or ‘luxury hotels. You can narrow down your keyword research to specific geographic areas based on your target audience. KWFinder. Just imagine a keyword “health insurance quote” vs. For example: Ahrefs and vidiq are showing search volume for a keyword to be 20,000. 0 reports are pretty much upgraded versions of their older counterparts: they’ve been completely reworked to be faster and more intuitive to use, with new technology, new databases and a bunch of feature upgrades and design improvements to boot. Method 1. And it turned out that the search volumes in Ahrefs are more accurate than search volumes in Google Keyword Planner (when compared to “Impressions” from. LowFruits 6. Used with permission. , if you have a coffee blog. Monthly search volume: As discussed above, this metric is a 12-month rounded average. Typically, keyword tools source their search volume data from: The Google API. However, I may not like the difficulty level of the keyword. Once again, this is one of the most important of Ahrefs’ metrics. com. Broken links. As soon as you hit the big blue button, our smart tool will start processing, and show you the results without any delay. With its wide array of features, Ahrefs allows you to identify and analyze crucial elements that impact your website’s visibility. The plugin puts audited pages in 1 of 3. The keyword data is overlaid in Search Console using keywordseverywhere. Google Keyword Planner for finding related keywords. Moz helps you perform quality keyword research in a lesser amount of time. The estimated website traffic given by ahrefs is worse than Semrush and ubersuggest most of the times. SEO PowerSuite offers a broader range of tools for the efficient management of your SEO campaign. Google data studio and a soon-to-be-launched Ahrefs search. Get a better understanding of your website’s SEO potential with the help of actionable SEO metrics like Search Volume, Keyword Difficulty, and Traffic Value. 0. Then, hit “Check rankings. 25, then you should rank in the top 50 as soon as your page is indexed. Winner: Tie. 2. The web value rate of ahrefs. GKP groups keywords with similar meaning (and makes mistakes) According to our GSC data, the keyword “ahrefs” got 25,436 impressions in June (in the U. Keyword Explorer works similarly to other keyword research tools. Our Search Volume Research Analysis. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help of website analytics. Ahrefs uses clickstream data for a number of things, including monthly volume updates, un-grouping of close keyword variants, analysis of ‘zero-click’ search results, and ‘CTR curve’ and actual. Because of their low popularity, we won’t bother with them in this article. Instead, they use the Majestic SEO API. Ahrefs has a search volume of 15,000. To help you determine a site’s domain authority, Ahrefs shows you each site’s Domain Rating (DR). In comparison, Google Keyword Planner's Search Volume estimates were roughly accurate in 45% of cases. It provides data on keyword search volume, difficulty, and competition. Where before there was a basic table with metrics on average monthly search volume, cost. Breadth. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest. Next up, we have keyword search volume. After the analysis is complete, it’s time to move on to step two, competitor keyword research. To show you don’t need to commit to premium plans to get used to these tools, we’ve listed the 15 best free keyword research tools below. It’s easier to navigate and, on top of rankings, you get access to SEO metrics related to your keywords (for example, search volume or Keyword Difficulty). Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. KD range: 0 to 54; SEMRush: KD range: 55. GSC only. 5. Les chiffres de volume sont des moyennes annuelles. A single page can rank for hundreds of closely-related keywords. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. It provides data for keyword research, niche monitoring, and even research your. e. WordStream – Keyword tool that a lot of us used or at least have heard about. You’ll see that there are over 300,000 potential keywords you could target. No phone support: Ahrefs does not offer phone support. 2. ”. The Keyword Difficulty score is based on a weighted average of the number of referring domains to the top 10 search results. While the free version of Keyword Tool provides only up to 5 autocomplete suggestions for a single search term, Keyword Tool Pro will give up to 10 keywords for one search term on Google, YouTube, and Bing, 10 keywords on Amazon, 10 keywords on eBay, and 5 keywords on Google Play Store. Guest blogging for leads. You can also track keywords and monitor your SERPs. The higher the value, the harder it is to rank for the particular keyword in. This plan is best for SEO specialists and professionals in digital marketing. Our comprehensive data allows us to provide reliable estimations of a website's organic search traffic in Google. This is mainly because the tool is from Google itself, and many SEOs believe its data is the most accurate. Pick a plan that suits your needs, and we’ll see you on the other side. Ahrefs is designed to process lots of data in a short period of time. LinkMiner is Mangools’ backlink checker. If you didn’t know, Avast Jumpshot was used as a data source by some SEO tools – most notably, Ahrefs, another big player on the SEO tool market. com traffic volume is 16,395 unique daily visitors and their 85,416 pageviews. The remaining three are most likely very low search volume keywords. Ahrefs keyword tools offer fewer features, as the keyword research tool consists of two main features: Keyword Explorer. Once you login into your Google Ads account, on the main page menu bar click “Tools & Settings” and click the “Keyword Planner” link. 1. Keyword Surfer made the exact same blunder. Do some deeper research by typing the keyword into Google and reviewing the results before you make a decision. See the “Parent Topic” for your target keyword. 000 monthly searches for the keyword, while ahrefs stated 14. Enterprise/Agency: $400. Similar to the Ubersuggest extension, the Ahrefs toolbar displays the search volume, keyword difficulty, clicks, and cost per click for every. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. 46% to. Roughly speaking, we can differentiate four basic types of intent keywords: Informational – The searcher is looking for information, e. You don't have to be an SEO pro to rank higher and get more traffic. The price of the plan is $399 per month. Analyze keywords by search volume Effectively predict how much search volume a keyword will receive with more than 95% accuracy. Using data. Google Search Volume: It determines the average monthly search volume of a query on Google. While not entirely free, it’s one of the most comprehensive tools on this list due to the sheer amount of features it offers. 14, 2023 This is a complete guide to Ahrefs. That’s a super interesting number because it’s pretty much dead-on the average monthly search volumes of these keywords. Given the many benefits associated with this metric, this article will cover what Amazon search volume data is, how it is collected, and how it can be used to inform business decisions. 1. Get started. LinkMiner Backlink Analysis Tool. 29% of search queries have featured snippets in their search results. To do this, we can use two of Ahrefs’ core metrics: Keyword Difficulty and Traffic Potential. Like most keyword research tools, Ubersuggestl also starts with a seed keyword and generates numerous suggestions based on your target. All you need to do is enter a list of keywords and fill in the details: country and URL of the website you want to test. You can go as deep as you like. Here are some of our favorite ChatGPT use cases for SEO that we have found at Ahrefs. Ahrefs: Keyword research, link building. [Parent topic - for any keyword that you put into Keywords Explorer 2. I started in Keyword Explorer by entering all five of my test keywords into the search bar. Get started. In Google Analytics 4, go to Reports > Engagement > Conversions and filter organic traffic sessions using the “Edit comparisons” button: There’s a lot to be said about the accuracy of conversion reporting and all the nuances regarding the attribution behind it. Keyword Prioritisation (PLUS How to Identify Low-Hanging Opportunities) #11: Find Keywords That You’re Already Ranking for in Positions 4-6. g. They can be longer keyword phrases, consisting of 3, 4, or 5 words, but shorter keyword phrases can still be considered long-tail if they have a lower search. Combined with Search Volume, this metric will help you find keywords that can bring you very good organic traffic but don’t require much effort to rank for. Final thoughts . This bot can crawl any website unless disallowed, and prevents excessive load on website servers by limiting crawling to 1 request per 2 seconds by default. 5. AhrefsAbout eight minutes into the test mission, a camera view tracking the Starship booster appeared to show an explosion that suggested the vehicle failed at that. Yes, both Ahrefs and SEMrush offer search volume data for various regions and countries. According to Nikola Roza of nikolaroza. I’ve seen lots of smaller tools try to build their own link index. You can try Keyword Chef for $0 and get 1,000 credits by signing up for a free trial account to test it out. That’s 64% of total keywords listed. The tracking can be filtered by mobile, desktop, and geographic locations. On average, SEO consultants cost $122. There are two ways to do SEM. Get more out of this post with our free keyword strategy template. 6. Second best is undoubtedly. Return Rate: Check how many times a particular user has searched for the same keyword in a month. 0. Many SEO professionals use search volume to define the traffic potential for a particular keyword. Here are some common technical SEO elements: Crawling and indexing. Ahrefs is one of the best keyword research tools you can use to scrap keywords of Amazon as well. Search Engine Optimization Explained. There is a lot of cross over between high volume YouTube queries and queries that contain videos in Google search. Ahrefs’ Site Explorer is a robust backlink analysis tool that provides detailed information about a website’s backlink profile. You need to know what you’re doing, and you need to invest time in the hiring and onboarding process. Ahrefs can estimate your clicks per search to help set realistic goals. SEMrush and Ahrefs both have impressive keyword research and rankings tools. 5. Go to the Matching terms report. Ahrefs cons: Interface is a little cluttered. The plugin regularly conducts content audits of your website and gives actionable suggestions on improving article performance for a target keyword based on Ahrefs, GA and GSC data. Navigational – The intent is to find a specific website, e. Semrush for local SEO, Semrush is an absolute winner, offering tools for local businesses looking to improve their website’s visibility. Ahrefs won again. 4. Using keyword research websites and tools, you can look up the world-wide MSV of a keyword or even narrow it down to a specific city. I wrote an entire article explaining why Search volume is a fundamentally inaccurate metric. Ubersuggest: Their Key Differences. 1. Go to the Matching terms report. 3. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. 0 version of the tool with its 11. To make things a bit easier we generate a list of keywords for you based on what is working for your competitors. Not bad. Get started. Select the ‘right’ keywords. For example, the pattern /b [aeiou]t/ will find words like “bat, bet, bit, bot, but” on a page. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. Use our filters to find the best video topics for your channel. By combining free resources and. Using the Organic Keywords report in Ahrefs’ Site Explorer, I then exported a sample of keywords with. To calculate your “share of search,” you divide the total search volume of your brand against the total search volume of all brands in your niche (including your own). 但这对于季节性搜索词、或热门的趋势词可能. Can report on keyword data from a wide range of search engines. Enter your domain into Ahrefs’ Site Explorer tool, click Organic Keywords in the left sidebar. Step #2: Find the “Keyword Planner” tool. Most accurate keyword density and keyword volume. Ahrefs is the only tool that shows the estimated number of clicks for your keywords. Clicks Data – It will give you click data, which helps you understand estimated click rate and search volume. Select “Any word. Search volume in SEO is the number of monthly searches conducted each month for your keyword. This selection of free SEO tools will help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more. Connect your Google Search Console to switch your Dashboard mode between Ahrefs data & GSC data. Additionally, KeywordTool. com:2. Step 3. . Doing it yourself – The cheapest option. Get on Google. But being able to at least identify issues that can be forwarded to a specialist is a must for every SEO pro. Keyword Difficulty (KD) is an SEO metric that estimates how hard it would be to rank on the first page of Google for a given keyword. Best free way to check Google rankings for any site: Semrush. When analyzing search volume data for popular search terms (>10k searches/month) Sistrix has significantly higher monthly search volume estimates vs. You likely know the old saying, ‘ if you’re not paying for the product, then you are the. Furthermore, the SERP Overview in Keywords Explorer only shows data for the top 10 search results. For example, one of my main SEO competitors is HubSpot. Question-Based Keyword Research – To determine search intent and understand click. Generate and save keyword lists. Ahrefs. com is well optimized for mobile and tablet devices. If you see a steady downward trend, then the search volume is already below what the tools are telling you, and it’s going to get worse from here. Keep in mind that the aim of keyword optimization is not to game the system in some. PPC Value of Keyword – You can quickly evaluate keyword PPC value for your paid campaign. 9. Filter keywords by broad match, exact match, related, language, phrase match questions, and group. SEO Powersuite is one of those Ahrefs alternatives that give you all the SEO tools you need at a fraction of the cost as that of Ahrefs. Search volume results are shown as a range, which isn’t great if you need precision. Use our free keyword rank checker. Some of the key use cases: Find content gaps between you and your competitors to get new content ideas. Have a look at these 5 quick steps to see how it works: Step 1. vidIQ is another freemium Chrome extension that adds additional data to the YouTube UI. 3K Thats a big difference. 1. Keyword research is critical for successful SEO. Samuel Edwards. after 1 y all signals had time to pass on from A to B. Clicks data – Ahrefs provides click data for keywords which helps you understand not just search volume but an estimated click rate too. WordStream’s free keyword research tool is intended as a complementary tool to Google’s keyword planner. There’s no point in targeting keywords that nobody types into Google because they won’t send you traffic even if you rank #1. When analyzing search volume data for popular search terms (>10k searches/month) Sistrix has significantly higher monthly search volume estimates vs. Completely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. If you want to find long tail keywords for search engines like Google, Bing, Yahoo or social platforms like YouTube, Instagram etc, KeywordTool. Google Analytics. Based on a study, Ahrefs’ Search Volume estimates are accurate by 60% of the analyzed keywords compared to Impressions from Google Search Console. They have a huge keyword database that includes almost 7-8 billion keywords. If we want to find keywords phrased as a. Includes keyword research for YouTube, Amazon, and Bing. From here, you can use a couple of filters to find high-volume, low-competition keywords in a matter of seconds. After using Ahrefs for 3 years, I can't imagine my work life without it. Includes keyword research for YouTube, Amazon, and Bing. Pages need to be crawlable and indexable to even have a chance at ranking, but many other activities will have minimal impact compared to content and links. 3/ See keywords that bring you traffic. In 2021, Google’s Gary Illyes said on Twitter that redirect signals consolidate permanently to the new location after one year. Now that you’ve learned how to use Ahrefs for free, your knowledge, strategy, and consistent effort will help you achieve your goals. What is a Primary Keyword? A primary keyword, also known as a focus or main keyword, is the main term or phrase a webpage is expected to rank for in search engine results. 474,225. By Dania and 3 others 4 authors 6 articles. Search volume shows how many times a given keyword gets searched for in Google per month. Ahrefs’s search volumes are 37% less than the median while Moz Pro’s search volume estimates are 33% below the tool-wide median. Die meisten SEO Tools geben das Suchvolumen als Jahresdurchschnitt an. 1. It’s a legacy product, but it still works and is still available for download. Sure, thanks to a recent update, Semrush’s search volume estimates are the most accurate in the industry. GSC only shows up to 16 months of data by default, but Ahrefs will store and show data for longer than that – as long as your GSC account is connected. Make a copy of the previous dataframe and give it a new name. Ahrefs — All in One Keyword Research Tool. In many SEO tools, Ahrefs included, the term “Search volume” will often be shortened to just “Volume. Step By Step Keyword Research. A Practical Guide To. 1. It offers comprehensive keyword analysis with search volume, historical data, keyword difficulty, and visits. If Ahrefs’ SEO ranking reports make you see the apples, a myriad of content creation tools will give you the arrows in your marketing quiver. 11:28. 3. Mangools/KWFinder: Best Value. Google Keyword Planner 2. Another nice addition Ahrefs provides is “parent topic” which aims to give you the keyword that drives the most traffic to the top ranking page for your keyword. Although they don’t offer a totally free trial, you may test Ahrefs’ light plan or even a normal subscription for as little as $7 for seven days. Screaming Frog SEO Spider. Test your setup. Get a set of important SEO metrics for every keyword you're tracking: Visibility: The estimated percentage of all clicks from tracked keywords to your website. Results like keyword difficulty and search volume are shown as usual, but the true strength of this. You can see examples of how traffic changes when you choose average or monthly volume: Monthly volume is more volatile but helps you monitor seasonal search trends and popular topics. Not too bad, but not very. High-paying affiliates. Ahrefs is an all-in-one SEO tool that helps you find keywords your customers are searching for and evaluate keyword volume and difficulty. And for good reason: it’s REALLY good. Ahrefs Webmaster Tools for finding low-hanging keyword opportunities. Traffic potential (TP): this shows the sum of organic traffic that the #1 ranking page for your target keyword receives from all the keywords that it ranks for. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help of website analytics. In other words, a primary keyword is the main keyword a page is optimized for. Semrush. 3 impressions. To find a good niche, you first have to know what you’re looking for. . 33/hour (+ retainer), freelancers cost $68/hour (+ retainer), and an in-house SEO specialist costs $71K/year (in the U. It covers meta tags, canonicals, Open Graph tags, structured data, hreflang, subheaders, and more. Typically, a primary keyword has a high search volume and can potentially bring a considerable. Make a copy of the previous dataframe and give it a new name. Ahrefs’ Keyword Generator is a lite version of Ahrefs full tool and will show you the top 100 related keyword ideas when searching a keyword or phrase. Semrush’s site audit tool is easier to use than Ahrefs and can automatically provide you with a simple list to follow. Great links and brand mentions. In addition, Ahrefs Rank Tracker lets you track your website’s rankings for desktop and mobile across 170+ countries. You can use the keyword volume checker for free. Some 3rd party studies have also proven that Ahrefs keyword data is an. You enter a keyword and Ahrefs gives you the following information on a platter: Competition distribution on the first page (by country) Keyword search volume; Other ideas for keywords using the same termsModule 1: Keyword Research. This platform contains the following features: Keyword Tracker – Allows you to easily track SERPs for specified keywords. Research & Prioritize Accurate keyword volume and cost per click data helps you find the right keywords to target and maximize your marketing budget. redmi note 7. Fill your content calendar for weeks, months, or even years in minutes. You’re probably familiar with SEMrush as an all-in-one marketing suite. Seamlessly add suggested keywords to an existing Keyword List, or create a new one on the fly. Ahrefs Keyword Explorer. Ahrefs has keywords for different search engines: Google, YouTube, Amazon, Bing, Yahoo, Yandex, Baidu, Daum, Naver, Seznam; Clicking on keywords that have potential shows the keyword difficulty and search volume, but also keyword suggestions related to the initial search. Parent Topic determines if you can rank for your target keyword while. They have a huge keyword database with 19. Whether this is a good or bad. With Ahrefs’ SEO Toolbar, there are no such limitations. Typically, they have modifiers like: Enter these modifiers in the “Include” box. Compared to Semrush’s keyword tool, Ahrefs lacks the more complex tools and insights, and isn’t as accurate as Semrush. From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword research tool. Keysearch is a powerful keyword research tool designed for Bloggers, Publishers, SEO professionals, and online business owners. Tools like Ahrefs sometimes provide unreliable data for smaller markets or niche markets, especially when search volume is low. From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword research tool. Edwards explained, “A good SEO strategy is to identify keywords with high search volume, then search for longer keywords that include this keyword within them. Google Search Console for finding declining keywords. Pricing: $29. This little trick gives you an idea if your keyword belongs to a broader topic and if you can. AhrefsWith Ahrefs API, you can use data from your Ahrefs workspace to create custom integrations and automations. 1. Given that we have nearly 100 million keywords in our US Amazon database alone, this usually results in hundreds or thousands of keyword ideas. Check the true search volume by reviewing the top pages search traffic using Ubersuggest or Ahrefs. The benefits are obvious: free, passive traffic to your website, month after month. Wordtracker and Ubersuggest both have free. io. 95-449. With that out of the way, let’s get to the features. 大多数 SEO 工具报告中的搜索量是年度的平均值。. Use Ahrefs’ Keywords Explorer. Use the “country” dropdown to select the country you would like to see data for. SE Ranking: Best for Small Businesses. g. 1. In this guide, we’ll cover: Types of organic search results. WordStream’s free keyword research tool is intended as a complementary tool to Google’s keyword planner. Ahrefs Webmaster Tools has no limits for keywords, backlinks, or data history. 3 impressions. The “Free keyword search volume checker” is designed to help you identify keyword opportunities based on the SEMrush API / Google keyword planner data. This shows me search queries with 16 or more words. Check out Ahrefs to track your keywords! Image Credits. Ahrefs. Keyword Surfer shows you the search volume for related keywords, cost-per. 2. Unlike Moz, SEMrush and Ahrefs, Mangools doesn’t have its own link index. Reaction score. Ahrefs shows the keyword’s difficulty is 67. It is a free service provided by Google that allows website owners to monitor and optimize their sites’ visibility in search engine results. My question is, therefore, which one should I trust and use. If you’re using our SEO Toolbar, click the extension icon in your browser, toggle “SERP tools” on, then choose a location in the “Local search simulator” section. For example, the query “how to lose weight”. , “who invented the mouse. It’s also important to know this free Google keyword tool doesn. Don’t Stress About Search Volume. ”. In Google Keyword Planner (which is the primary source of this data), they call it “Avg. Just enter up to ten words or phrases and choose from one of six keyword ideas reports. For any other goal, Ahrefs KD won’t provide accurate insights. This is a very simple tip for finding easy to rank keywords from your competitors using the popular tool ahrefs. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Reporting features aren't as strong as other tools. csv for real analysis. keyword database alone counts ~4. The Positions Explorer from Ahrefs lets you check a domain, sub-domain or exact URL for how it ranks in Google. 1. S. Word count –. To get meaningful insight, I pull data from a neighboring market like France or the Global volume. Organic search view in Overview 2. Context is vital. Get started with this tool by entering a keyword or URL to prioritize and discover the best possible keywords that you can target. Ahrefs vs SEMrush – Main Differences. Switch the tab to Questions. Search volume and trends: Every search in Ahrefs Keywords Explorer tool will show you the search volume (including the search volume over time and the trends) Keyword Difficulty (KD): Ahrefs has its own proprietary difficulty calculation that they refer to as KD. Get a set of important SEO metrics for every keyword you're tracking: Visibility: The estimated percentage of all clicks from tracked keywords to your website. The paid Ahrefs plans start from $99 per month. Global volume (GV): global search volume shows how many times per month, on average, people search for the target keyword across all countries in the Ahrefs database. Ahrefs shows data for 6 out of 9 keywords. Not bad. Rank TrackingAhrefs is an all-in-one SEO toolset designed to help optimize websites and grow search traffic. Search Volume in some of these for some keywords are very different. It has all the key features of Ahrefs including rank tracking, backlink profile analysis, keyword research, site audit, competitor analysis, and SEO reports. 6 Billion keyword database will give you even more. Best for checking web traffic on multiple browsers: Ahrefs. Third-party services (typically clickstream data) Their own models and algorithms. Ahrefs is aimed at larger companies and in-house marketers, whereas Ubersuggest is aimed more at entrepreneurs, small agencies, and solopreneurs. 0 shows you details on your target’s performance in organic search like their organic traffic, keywords, and pages. Step 1. SEMRush Keyword Magic Tool. ”. On SEMRush, the keyword difficulty for the keyword “customer success” stands at 74% - which, according to the tool, is hard to rank. Discover keyword ideas, all day long. Keyword Tracker – Easily track SERPs for specific keywords. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. The study conducted by us in Q4-Q1 2021-2022 shows that at this time, the Semrush US database: Provides the most accurate Search Volume when compared to other industry-known tools on the market. Limited Local SEO Data: Ahrefs’ local SEO capabilities, while present, may not be as robust as some other specialized local SEO tools. Worth a try. The short answer is yes; it's relatively accurate compared to "Impressions" in Google Search Console. This metric shows how many times per month, on average, people in a given country search for your target keyword. What Is Keyword Search Volume? In a nutshell, a keyword search volume is a number that reflects the number of times people search for a given query in a certain. It can be used for keyword research, competitor analysis, and backlink monitoring. samsung galaxy s10. Ahrefs Pricing. Yes, both Ahrefs and SEMrush offer search volume data for various regions and countries. It also provides advanced data about the internal and external scripts used on the page. Ahrefs and Searchvolume. When deciding on which dashboard to use, consider what you value in the user interface, and test out both.