Populate a campaign ID from a query string parameter. Device and hardware information use the context array string "device", while browser and operating system information use the context array string "environment". contextData['search_term'] The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. to gain points, level up, and earn exciting badges like the new I wrote the following some time ago: Data Insertion API for Adobe Analytics. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager Most commonly used to export Adobe Analytics data to a third-party database. varchar(255) mobileplacecategory: Collected from the context data variable a. As long as your implementation accommodates the events you want to track, you can tweak any conversion. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; Quality Metadata Average BitrateContext data variables let you define custom variables on each page that processing rules can read. I also check other report suites that I created months ago. 3. Use context data To represent data in the form of a table or a chart, the data can come from the report context. Go to the Extensions tab, then click the Configure button under the Adobe Analytics extension. If you use an Analytics Events, Adobe Analytics and View state events will be automatically populated based on the report suites configured in the Analytics extension in the Data Collection UI whereas Context data events have to be manually added. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. 1 April 19, 2019 New / Updated Features: Minor cleanup / rearrangement of the parameters for Adobe Analytics. timestamp in AppMeasurement and the Analytics extension custom code editor. Bug fixes:Learn about chapter parameters for implementation, network, and reporting. Three issues in particular will be driving these challenges and the trends they spark, says Ant Phillips, CTO at Celebrus: 1) generative AI; 2) the war of attrition. Identify specific use cases where Edge Data Collection would make a difference. Solved! Go to Solution. The Adobe Mobile Analytics SDK can be plugged into your applications natively or through a PhoneGap Bridge plug-in for webviews. Hello all, I've struggled with a similar problem these days where the I wanted to capture the Activity Map's "link" property from media-sharing buttons to send it in a specific eVar in hit links through the "track outbound links" function from the analytics extension. The following list contains tools you can use to validate data coming from Segment and going to each different Adobe Analytics component. Compare all levels of Analytics. Context Variables are not sent to Adobe Analytics directly without Processing Rules Setup. Data sources: Allows a user to upload data from a file into Adobe Analytics. XDM data forwarded to Analytics gets converted into context data including both standard and custom fields. tar. Intelligent Alerts are available to Adobe Analytics Prime and Adobe Analytics Ultimate customers only. I am able to see the beacons through Charles Proxy, and can see life cycle data as well as the pageName in workspace. linkTrackVars has already been populated with what has been defined in the Set Variables step. This context, when paired with tools like SQL and Analysis Workspace, provide actionable insight into. Activity Map generates heat maps and overlay reports. Learn how to set up Adobe Analytics using Experience Platform Web SDK, create tag rules to send data to Adobe Analytics,. , this isn’t going to be a selling point of Adobe Analytics. At present Adobe Analytics data feeds do not contain the columns that contains all contextData sent with a hit. It unifies all libraries and requests in a single library and a single request. 4 if you do not find an option within link tracking section). Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. Open the hit_data. -->. s. Defining your internal site search business requirements; Implement internal search variables using AppMeasurement; Implement internal search variables using Web SDK;. For years Adobe has offered Analytics customers the Managed Certificate program, where Adobe would allow us to send data to a server that looks like it belongs to our own company (or, more specifically, our company’s domain). Only recipients that meet the filtering criteria will appear in the report. Open the custom code editor and paste the plug-in code provided below into the edit window. Collected from the context data variable a. Checking reports on Adobe Analytics. Implement Adobe Analytics for Streaming Media. Custom metadata - Create a variable object for the custom variables and populate with the data for this content. Last Modified: Aug 3, 2023 at 10:33 am. x. Using Report Builder to learn the Adobe Analytics API; Using Postman to Make Adobe Analytics 2. To be used by Analytics, XDM data is flattened using dot notation and made available as contextData. Since the article’s release, I’ve had a number of good conversations on. Courses Tutorials Certification Events Instructor-led training Tutorials Certification Events Instructor-led trainingAdobe Analytics - Live Stream Add-on includes Live Stream triggers, Live Stream dashboards, and Live Stream data features. See Implement Adobe Analytics using the Adobe Experience Platform Mobile SDK for more information. See Data feeds in the Export user guide. Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Adobe Analytics and browser cookies. Instead, Activity Map context data variables are included with Analytics page view calls on the subsequent page. This content is suitable for administrators, data analysts, marketers, developers, and architects. It helps businesses understand and evaluate customer behavior, online shopping trends, sales performance, and ROI. Thank youLearn about chapter parameters for implementation, network, and reporting. Implement Adobe Analytics for Streaming Media. Customer Journey Analytics is an Adobe Experience Platform application that enables customers to bring in their omni-channel disparate data sets and stitch them to a common ID for better data ingestion and analysis capabilities, all in real-time. Learn about the Quality of Experience (QoE) parameters used to capture quality metadata. After the response is returned from the app. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. contextData['search_term'] The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. S. Real intelligence when you need it. Under Learn Menu, Navigate to Certification and Accreditation > Certification > Adobe Analytics Certification. If you know the context data variable name. Then it can be mapped into Analytics using processing rules to populate Analytics variables. Sample Value - Provides example of common variable usage. Once the Web Vitals extension is installed, Data elements are created - How to create the rules? 1. x SDK supports explicitly set variables (i. The Data Connector provides an easy-to-follow wizard interface for capturing attributes into eVars as well as creating dashboards and. Select Developer tab and start your ‘On-demand’ training. If you use an Analytics Events, Adobe Analytics and View state events will be automatically populated based on the report suites configured in. Read real-world use cases of Experience Cloud products written by your peers Hi everyone, I am looking to audit all of the custom context data variables being collected on my site as I don't think all are being passed into props, vars or events. While it is a best practice to map data to the correct XDM fields in the Datastream, this. October 31, 2022: End-of-sale. The added context data will now be on the outgoing Analytics hit. . city and poi. User. Under the covers, powering the analytics is the Adobe Mobile Analytics SDK. The Usage and Access Log lets you evaluate report usage at the user account level. Data in Adobe Analytics is mostly permanent; however, there are some features that can allow selective data adjustment or removal: Data repair API: Edit certain columns or delete desired rows of data. You need to combine every scrap of data you have on a person, with advanced machine learning and automation to help discover deeper insights for each experience. s. Experience Leagueto gain points, level up, and earn exciting badges like the newWith our leading audience management and analytics tools, businesses worldwide are finding that greater than 200% ROI is within reach. Also, learn how to customize your project with our easy-to-use drag and drop interface. Adobe Experience Platform Web SDK can map certain variables automatically but custom variables must be manually mapped. Instantiate a standard metdata object, populate the desired variables, and set the metadata object on the Media Heartbeat object. While Google might be quicker to implement, Adobe Analytics gives much more opportunity to create actual insights and value from. When the request is sent to your app. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. e. x. For XDM data that is not automatically mapped to Analytics, you can use context data to match your schema. 11/28/22 9:03:47 AM. password, or credentials allowing access to your Adobe account; Precise geolocation data. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. And a follow up question: What would be the outcome if the context variables stated in the the rule occur in the same se. Activity Map generates heat maps and overlay reports. Data Warehouse: A feature in Adobe Analytics that. contextData ['search_term'] The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Learn how to get started with Adobe Analytics for mobile apps using templates. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Set an event using a context data variable. Some things to be aware of: Always specify a valid User-Agent. 0 API Requests; Analysis Use Cases. Required - Indicates whether the parameter is required for basic video tracking. as part of a larger research document and should be evaluated in the context of the entire document. Classifications:. Learn about chapter parameters for implementation, network, and reporting. timestamp variable is a string containing the date. Curated learning experiences by role and skill level are also offered in the courses section. Adobe Analytics Join us for our next Community Coffee Break on November 14 at 10am PDT. Since the article’s release, I’ve had a number of good conversations on. Determine a path by copying an eVar value to a prop. Adobe Analytics Extension 1. 2. . We also create custom. Even if the request returns SUCCESS, it does not mean that it will be processed successfully. 7. Next, whenever a tracking call goes out to Adobe Analytics (no matter if a Page View or Link Event) the Analytics library will attach the information as context data: Adobe Activity Map Beacon data Thanks to the values being written to a cookie, we can now analyze how people interacted with links on a page, even if those links lead the user. Mapping with Context Data. Sent With - Indicates when the data is sent: Media Start is the analytics call sent on media start, Ad. Each ContextHub store is an instance of a predefined store type: ContextHub provides several sample. Created for: Experience Data Model (XDM) is the standard data model to describe customer experiences. Context Data Value has to be copied to Adobe Analytics Page Variables with the help of Processing Rules to utilize in Adobe Analytics or Workspace. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. x. Select at least one report suite. contextData ['myco. The shade of color in a heat map typically indicates the volume of a data point. Pre-built standard templates help you understand user engagement and app performance metrics in Analysis Workspace. It would be good to be able to have the column that holds the contextData be available in data feeds and. OOTB meta and context data from the request, such as report suite ID, SDK extension versions, OOTB context data, and so on. Context data variables are a type of variable that are available only to processing rules. Key - Variable, set either manually in your app, or automatically by the Adobe Media SDK. With Adobe Analytics Data Workbench, WestJet brings together all their cross-channel campaign data so they can gauge the different experiences customers are having. Adobe customer care can provide you a data feed with this column so there is possibility to extract it from Adobe's back end. sid context data buttonRead real-world use cases of Experience Cloud products written by your peersIntermediate. Meanwhile, prices of popular holiday items will see deeper cuts online compared to last year's discounts, per Adobe Analytics data. Adobe Experience Platform allows you to ingest Adobe Analytics data through the Analytics source. Adobe Analytics and browser cookies. loc. Adobe Analytics Challenge Gives Students Experience in Data-Driven Problem Solving. Learn about player state tracking parameters for full screen, close caption, mute, and picture in picture properties. These companies use Adobe Experience Cloud Advertising Services to collect and analyze information, such as clicks made by. Context data variables are a type of variable that are available only to processing rules. That looks correct. Learn how to add context to dimensions and metrics in Adobe Analytics. Learn ways to implement Adobe Analytics. productlistitem. e. In the luma-data folder, open all the json files in a text editor and replace all instances of _yourTenantId with your own tenant id, preceded by an underscore. Instead, you can create rules in Launch that fire when certain events occur in the app, and use those rules to set context data variables and send data to Adobe Analytics. Ecommerce analytics is critical to unearthing and interpreting data, which helps inform. The app receives the intent and details from the digital assistant, then the app determines how to respond. User. IT always has the same business context from Adobe and can be more proactive in addressing the most impactful issues. props, eVars, and events) as well as Context Data and may be utilized while you prepare to migrate to Context Data. x. Its capabilities deliver context and clarity to the complex multichannel customer journey. useBeacon in AppMeasurement and the Analytics extension custom code editor. When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to props/eVars in the Processing Rules interface. Before any users can be assigned roles in Adobe Analytics, a user must be assigned as a first admin in Experience Cloud. 2 days ago · Televisions will see a 22% price drop on Black Friday compared to last year's 17%, according to Adobe data. Recently, I wrote an appeal to Adobe suggesting they implement first-party support for an event-driven data layer in Adobe Launch. Analytics field mappings. here is the screenshot of rule and set variables:18 hours ago · Adobe Analytics' figures are based, it says, on 1 trillion visits to U. Components include: Dimensions: Reference for dimensions usable in Adobe Analytics. Create and manage a database of. PratheepArunRaj. Made backend schema changes to support Magento context data; September 6, 2019. There is no ETA for that. Expand the Configure tracking using custom code accordion, which reveals the Open Editor button. tar. . Internal Site Search. sid" and click the +Add ibpcall. 2,083 characters minus the length of the URL for GET requests. Admin. Limit: 5 KB for POST requests. Includes the Media SDK and the Media Collection API. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. ContextHub is a framework for storing, manipulating, and presenting context data. 2021-03-26. iOS Device mode - Charles Proxy, DEBUG mode. A first admin is the starting point in enabling the rest of the organization to use each Experience Cloud. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Some things to be aware of: Always specify a valid User-Agent. e. By default, Adobe remembers all transaction ID values (linked and unlinked) for up to 90. The first admin can then provision users in the organization with other key roles. but it will not be included in tracking unless there are specific rules in place to read and process it into tracking items. Context Data Value has to be copied to Adobe Analytics Page Variables with the help of Processing Rules to utilize in Adobe Analytics or Workspace. Whether it’s conversion rates on a landing page or email click-throughs, A/B or split testing allows you to. Many enterprise digital marketing teams use the best-in-class web analytics solutions like Adobe Analytics to better understand user behavior. Adobe Customer Journey Analytics gives you. Data sources: Allows a user to upload data from a file into Adobe Analytics. To Ask developers adding methods from adobe to capture data like- mid, SDK version, advertiser ID, Push ID. For more information about creating variables in Analytics, see Conversion variables (eVars). · alcazes/Adobe-Analytics-from-A-To-Z Wiki · GitHub. Hi, I created a new report suite yesterday and I sent context variables to the report suite. It is still implemented through Adobe Launch and plays nicely with the Adobe. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. The example from the screenshot shows that “a. 6 billion online on Thanksgiving, Adobe Analytics reported Friday morning. User. Learn about the Quality of Experience (QoE) parameters used to capture quality metadata. Yes, I just hope that when this code is called, s. For more information on Adobe Places, refer to the Places documentation. Too many of the technical parameters were set in general, and list vars were not captured (now. Other Segment server libraries - Segment’s in-app Event Tester Tool. Context-aware sessions in virtual report suites change how Adobe Analytics calculates visits from any device. Recently, I wrote an appeal to Adobe suggesting they implement first-party support for an event-driven data layer in Adobe Launch. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. origin (Context Data) (Condition) If origin (Context Data) is set. Learn about chapter parameters for implementation, network, and reporting. retail sites, 100 million SKUs, and 18 product categories. Report Element. useBeacon in AppMeasurement and the Analytics extension custom code editor. 1. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. 9% thresholds; % change; above/below). This section provides information about how to add location context to Analytics requests. Limit: 5 KB for POST requests. This adds just that extra logic to set the value of prop46 with the specific value that is set, and not use the ones not in use. So these are the kinds - of things that you’ll see and that additional - data will come across in a context data block. Save and publish the changes to the Analytics. Processing rules can trigger events based on Context Data variables. In the page that contains the table or the chart, the. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing. Streaming data collection offers up-to-the-minute customer views and behaviors. Missed to add certain context data key-value pairs on a page or on an event call. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Created for: User. See Implement Adobe Analytics using the Adobe Experience Platform Mobile SDK for more information. With Adobe Analytics Data Workbench, WestJet brings together all their cross-channel campaign data so they can gauge the different experiences customers are having. Your enterprise needs more than just simple web analytics. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences. props, eVars, and events) as well as Context Data and may be utilized while you prepare to migrate to Context Data. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. Even Data Feed will not have these variables listed out since it is after Processing Rules. Mobile attributes: Provides additional context for. Instead, you can create rules in Launch that fire when certain events occur in the app, and use those rules to set context data variables and send data to Adobe Analytics. When using a Labs prototype, you get to evaluate the feature within the context of your own business use cases and data. x. The Adobe Experience Cloud Advertising Services (Audience Manager and Ad Cloud) enable our business customers to personalize and improve the performance of their digital properties and marketing messages. Experience Data Model (XDM), driven by Adobe, is an effort to standardize customer experience data and define schemas for customer experience management. Processing rules let you make changes to data based on defined conditions. The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Adobe Analytics Extension 1. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. The most important difference between Google Analytics and Adobe Analytics is that Adobe Analytics is an actual web analytics solution, while Google Analytics is only suitable for web reporting. Login here (Partner Login required). Experience Data Model (XDM) defines a set of standard fields that can be used when composing Adobe Experience Platform schemas. ContextHub is a framework for storing, manipulating, and presenting context data. Can anyone help me about this? I try to using processing rule to copy the out-of-box link tracking values to. . See the comprehensive list of metadata here: Audio and video parameters. Create Analytics variables. This article also describes the processing. never use the default one of CURLBefore continuing, if you are one of Adobe’s customers who isn’t quite ready to make the jump to Context Data within your mobile app analytics, you still have options. In Reports (on the left side of the page) select Custom Conversion, then Custom Conversion 1-10 and select the variable coresponding to eVar7. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageLearn about chapter parameters for implementation, network, and reporting. Platform Mobile SDK helps you acquire, analyze, engage, and optimize. Data derived from a device and that is used or intended to be used to locate you within a geographic area that is equal to or less than the area of a circle with a radius of 1,850. Components include: Dimensions: Reference for dimensions usable in Adobe Analytics. Hit data starts in the third row. You can set campaign to a value or a query string parameter. Also, learn how to customize your project with our easy-to-use drag and drop interface. The second row is the name of the variable. In the segment panel of Step 1 of the Request Wizard, click Add. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey. Everyone needs to collect digital data, analyze it, and curate real-time insights across teams. · alcazes/Adobe-Analytics-from-A-To-Z Wiki · GitHub. You can use the SDK to import libraries, register extensions, and load the. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. Populate internal search. If there are any dimensions or metrics that you want to add to Adobe Analytics, you can do so through Context Data variables. 7. Translation: Adobe notes it will "no longer sell" Reports & Analytics - i. Context data variables are specified in AppMeasurement in the following format: s. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. Visitors based on exits and entries: visitors from Facebook, a defined landing page, referring domain. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. Learn about chapter parameters for implementation, network, and reporting. you don't want to overwrite with context vars (but this at least is grabbing the existing values then passing. Read the Connector Overview article for general instructions on how to add a connector. acc. Learn how to set up Adobe Analytics using Experience Platform Web SDK, create tag rules to send data to Adobe Analytics,. Places Service is a geo-location service that enables mobile apps with location awareness to understand the location context. Sign In. It’s primary feature is offering the ability to view context data while simulating and switching between various personas. This feature is limited to the provisioning of up to a maximum of three endpoints per Report Suite (i. Make sure the RSID selected is the one used in the previous steps. In the Data Insertion Domain field, enter the. Reporting: Information on how to view and analyze the video data. This video shows you how to do this. Android - Yes, When the user downloads and runs an app as the result of a Google Play store acquisition, the data from the referrer is collected and sent to Adobe Mobile Services. Have created data elements using the web vitals as extension and using Data Elements Type - Entries, Full Name, ID, Value. You must assign the values to actual props/eVars/events through processing rules (or get ClientCare to use them in a vista rule, which is significantly more powerful than a processing rule, but costs lots of money) 3rd, the processing rules are pretty basic. Reporting: Information on how to view and analyze. Have created data elements using the web vitals as extension and using Data Elements Type - Entries, Full Name, ID, Value. However, NO context data is not available in the Processing Rules, not even the out of the box context data included in Mobile SDK. This content is suitable for administrators, data analysts, marketers, developers, and architects. Hi Thank you for the quick response, but as the context variables are not in the same server call, I would not like the values to be concatenated, but rather to be sent in separately. Go to the Data tab and select the cube to be used. Device and hardware information use the context array string "device", while browser and operating system information use the context array string "environment". Adobe Analytics delivers comprehensive mobile web and app analytics along with best-in-industry visualizations and reporting, helping product teams to quickly and easily optimize mobile engagement. Whether you’re just starting to understand your data or you’re at the forefront of making data-decisions, there’s a flavor of Adobe Analytics that’s right for you. 5 billion consumers in its. The file is typically pulled from an FTP site. Questions. Analytics extension: Add the Adobe Analytics extension in Adobe Experience Platform Data Collection Tags, and implement the Mobile SDK library in your app. However, to answer your question, it is relatively simple to set the variables directly in custom code (probably within the same rule as the. If you are migrating from an existing Adobe Analytics Data Connector (previously known as Genesis integration) and using the New Classification Architecture in Adobe Analytics, you need build versions starting from 7. Common uses cases for processing rules. Update your implementation to set context data variable names and values. Its default value is false. This topic presents a list of audio and video content data, including context data values, that Adobe collects via solution variables. This is insightful. Adobe Analytics Extension 1. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. This section provides information about how to add location context to Analytics requests. Includes the Media SDK and the Media Collection API. Curated learning experiences by role and skill level are also offered in the courses section. 10/24/20 12:19:44 PM. 0 API Requests; Analysis Use Cases. Solved! Go to Solution. linkTrackVars contains all the elements you want tracked. Set an event using a context data variable. tabtype (Context Data) (Condition) If tabtype (Context Data) is set. Adobe Analytics Ultimate. XDM System overview. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager; IMPORTANT. products, is the fundamental dimension for commerce tracking and reporting in Adobe Analytics. but it will not be included in tracking unless. For GET requests, although the limit on the back end is 5 KB, due to the fact that Microsoft Internet Explorer limits the URL to 2,083 characters, the realistic limit is 2,083 characters minus the current length of the URL. ContextHub stores persist context data on the client. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager Platform Mobile SDK helps you acquire, analyze, engage, and optimize. See Data feeds in the Export user guide. Customize what data is collected to get the most out of Analytics data. When moving from digital to journey analytics, the impact on KPIs can be one of the more jarring outcomes, particularly Visitors and Visits. Populate a campaign ID from a query string parameter. Present, view, switch personas, and simulate user experience while authoring pages using context data. Processing rules are applied to data as it is collected, and rules are applied to all data that comes through the AppMeasurement. That’s why we’re a Leader in The Forrester Wave™: Web Analytics, 2017. For more information on Adobe Places, refer to the Places documentation. Product limitations. Data Governance: Accommodate privacy requests to permanently delete data. There are many benefits, flexibility, and conveniences for other projects/developers to just continue using context data and using the Analytics processing to do the mapping, as @yuhuisg suggests. Context Data, at the "simplest level" is basically extra data that is send on an analytics call. Save and publish the changes to the Analytics. technique that businesses use to boost conversions. Locate the Campaign section. Hello all, I've struggled with a similar problem these days where the I wanted to capture the Activity Map's "link" property from media-sharing buttons to send it in a specific eVar in hit links through the "track outbound links". If you use an [!UICONTROL Analytics Events], Adobe Analytics and View state events will be automatically populated based on the report suites configured in the Analytics extension in the Data Collection UI whereas Context data events have to be manually. This page describes how to add. Processing rules are applied to data as it is collected, and rules are applied to all data that comes through the AppMeasurement libraries. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing. Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Experience Data Model (XDM), driven by Adobe, is an effort to standardize customer experience data and define schemas for customer experience management.